We warmly invite scholars, researchers, practitioners, and students to share their insights and discoveries at the upcoming conference. This is an excellent opportunity to present original research, exchange ideas with peers, and contribute to shaping the future of marketing and consumer experience in the age of artificial intelligence.
The central theme of the conference is:
“AI-led Transformation in Consumer Experience and Marketing Strategies”
We welcome both research-driven and practice-oriented submissions that spark discussion, inspire innovation, and provide actionable knowledge. Contributions may address the broad areas outlined below, though the conference remains open to related and emerging topics as well:
Track 1: Marketing Analytics & Advanced Technologies
Track 2: Consumer Behaviour in Digital & Social Media Economies
Track 3: AI & Emerging Communication Strategies
Track 4: AI in Tourism, Healthcare & Experience Management
Track 5: AI, Sustainability, Mindfulness & Ethics
Track 6: Emerging Research Methods in the AI Era
Beyond the sessions, the conference offers a vibrant platform for networking with fellow academics, industry experts, and policy leaders. Selected papers may also be considered for publication opportunities, and recognition will be given to outstanding contributions.
We look forward to your submissions and to welcoming you to an engaging and intellectually enriching conference experience.
We warmly invite scholars, researchers, practitioners, and students to share their insights and discoveries at the upcoming conference. This is an excellent opportunity to present original research, exchange ideas with peers, and contribute to shaping the future of marketing and consumer experience in the age of artificial intelligence.
The central theme of the conference is:
“AI-led Transformation in Consumer Experience and Marketing Strategies”
We welcome both research-driven and practice-oriented submissions that spark discussion, inspire innovation, and provide actionable knowledge. Contributions may address the broad areas outlined below, though the conference remains open to related and emerging topics as well:
Track 1: Marketing Analytics & Advanced Technologies
Track 2: Consumer Behaviour in Digital & Social Media Economies
Track 3: AI & Emerging Communication Strategies
Track 4: AI in Tourism, Healthcare & Experience Management
Track 5: AI, Sustainability, Mindfulness & Ethics
Track 6: Emerging Research Methods in the AI Era
Beyond the sessions, the conference offers a vibrant platform for networking with fellow academics, industry experts, and policy leaders. Selected papers may also be considered for publication opportunities, and recognition will be given to outstanding contributions.
We look forward to your submissions and to welcoming you to an engaging and intellectually enriching conference experience.
The conference brochure is being finalised and will be available shortly.
Conference updates and announcements will appear here. Please check back regularly.
Workshop trainer details will be announced shortly.
| Category Nationality | |
| India and South Asian countries (INR) Other Countries (USD) | |
| Delegates from Industry 8000 130 | |
| Delegates from Academia 6000 100 | |
| Research Scholars & Students (UG/PG) 4000 70 | |
| **18% GST will be charged additionally with the registration fee. | |
| **Early bird discount | INR 1000 (for industry professionals and academicians); INR 500 for research scholars and students. |
| ** The fee for only attending the conference | INR 2500. |
| ** For online presentations, the fee shall remain the same. | |
| ** Academicians’ registration fee will get reduced by 50% if they bring 3 students with them. |
* Fees include conference kit, meals and access to all sessions. Accommodation available on request.
Extended Abstract – Minimum 1500 words, Maximum 3000 words (including keywords, tables, and references)
Full Paper – Minimum 4000 words, Maximum 8000 words (including keywords, tables, and references)
| Paper Structure | Abstract (250-300 words), Keywords, Introduction, Literature Review, Theoretical Framework, Methodology, Findings, Implications, Conclusion, References, Appendices |
| Font | Times New Roman, 12-point |
| Reference Style | APA |
| Paragraph Spacing | Single |
| Margin | Normal |
| Layout | Single Column, Portrait |
| Page Numbers | Bottom Centered |
| File Format | PDF File |
All submissions will be collected through Google Forms. Follow the link below to upload your file. Submit Your Work Here: https://forms.gle/BoVYPxFZdp27X4wL6
The submission form is straightforward and will guide you through the required steps, including selecting your track or sub-track.
File Naming Convention: Name your file as: Track No_Sub-track No_Last Name of Author.pdf. For example, If a submission is to be made for "Track 1: Marketing Analytics & Advanced Technologies" under sub-track "3.Big data integration in omnichannel marketing strategies", by an author whose last name is Kakani, then the file has to be name "1_3_Kakani.pdf"
All communication will be done with the corresponding author only. The e-mail address provided at the time of submission should also be used for Conference Registration. There will be no options to revise the paper after the submission deadline.
A single author may make up to three submissions across tracks. Also, a single paper cannot be submitted across multiple tracks, even if it may be relevant for different tracks. The author should select the best fit in such a scenario and submit it to the corresponding track. The submissions must be original. All submissions are subjected to double-blind peer review and are expected to meet standards of academic excellence. Identities of peer-reviewers shall remain anonymous to the authors. Feedback on submissions shall be provided to the author(s) after the reviews are concluded.
If accepted, all the details provided by the corresponding author at the time of submission will appear exactly as submitted in the Conference Program and Proceedings. Therefore, please ensure all the details (paper title, author names, affiliation, etc.) are correctly mentioned. The corresponding author must ensure that all the co-author(s) consent to submit the paper is taken. Further, at least one author is required to register for the conference and present the accepted paper. Only the accepted papers that satisfy the criteria will be included in the conference’s proceedings/book of abstracts.
Please contact us for any further information or clarification at icm@iimbg.ac.in.
Accepted abstracts will be published in the conference proceedings, while selected full-length papers will be considered for publication in the journals listed below. We have already established collaborations with these journals and are in the process of exploring additional partnerships. Discussions are also underway to publish an edited volume with a reputed publisher for selected papers. The list of publication opportunities will be updated periodically as new tie-ups are finalized.
Bodh Gaya offers a range of accommodation options near the IIM campus. The following hotels are recommended for conference delegates:
For campus accommodation enquiries: icm@iimbg.ac.in
The Book of Abstracts will be uploaded here shortly.