Indian Institute of Management Bodh Gaya extends a humble invitation to researchers, educators, practitioners and students of marketing to share their research and practice-based perspectives by presenting original and unpublished papers. The submissions should bring forth research findings obtained through theoretical, conceptual, empirical studies, qualitative modelling, and case studies in all areas of consumer behavior and digital marketing.
The prospective participants can refer to following sub-themes for their submissions:
Hybrid customer experiences Pricing strategies Marketing in metaverse
Digitalization of rural markets Digital customer Consumer well-being
Consumer behaviour Mobile marketing Restorative servicescapes
New-age technology adoption Consumer privacy E-services
Mindful marketing Social commerce Influencer marketing
Technology and marketing
(AI, AR, VR, ML) Social Media Sustainable consumption
Crisis Marketing Strategies Content Marketing Marketing Analytics
Mass marketing to hyper personalization Customer sentiments Healthcare marketing
Neuro-marketing Showrooming and webrooming Strategic marketing
Online Advertising Email Marketing Affiliate Marketing
Marketing automation Search marketing Web marketing and user experience
Advances in marketing research Digital consumer culture and digital acculturation Customer engagement
Brand Strategy Conversion marketing Relationship marketing
Ethics in marketing Omni Channel Marketing Marketing Communications
Transformative Consumer Research Marketing for start-ups Branding
Direct Marketing Real-time Marketing Celebrity Endorsement
Marketing of financial services Tourism Marketing Religious Marketing
We seek submissions of structured abstracts outlining the following aspects of the research paper (in 500 words):
Sl. No. Aspects of the research paper:
1. Purpose
2. Design/methodology/approach
3. Findings
4. Originality
5. Research limitations/implications
6. Practical implications
7. Social implications
Abstracts indicating high level of rigor and relevance of research will be selected for paper presentation in the conference.
Indian Institute of Management Bodh Gaya extends a humble invitation to researchers, educators, practitioners and students of marketing to share their research and practice-based perspectives by presenting original and unpublished papers. The submissions should bring forth research findings obtained through theoretical, conceptual, empirical studies, qualitative modelling, and case studies in all areas of consumer behavior and digital marketing.
The prospective participants can refer to following sub-themes for their submissions:
Hybrid customer experiences Pricing strategies Marketing in metaverse
Digitalization of rural markets Digital customer Consumer well-being
Consumer behaviour Mobile marketing Restorative servicescapes
New-age technology adoption Consumer privacy E-services
Mindful marketing Social commerce Influencer marketing
Technology and marketing
(AI, AR, VR, ML) Social Media Sustainable consumption
Crisis Marketing Strategies Content Marketing Marketing Analytics
Mass marketing to hyper personalization Customer sentiments Healthcare marketing
Neuro-marketing Showrooming and webrooming Strategic marketing
Online Advertising Email Marketing Affiliate Marketing
Marketing automation Search marketing Web marketing and user experience
Advances in marketing research Digital consumer culture and digital acculturation Customer engagement
Brand Strategy Conversion marketing Relationship marketing
Ethics in marketing Omni Channel Marketing Marketing Communications
Transformative Consumer Research Marketing for start-ups Branding
Direct Marketing Real-time Marketing Celebrity Endorsement
Marketing of financial services Tourism Marketing Religious Marketing
We seek submissions of structured abstracts outlining the following aspects of the research paper (in 500 words):
Sl. No. Aspects of the research paper:
1. Purpose
2. Design/methodology/approach
3. Findings
4. Originality
5. Research limitations/implications
6. Practical implications
7. Social implications
Abstracts indicating high level of rigor and relevance of research will be selected for paper presentation in the conference.
The conference brochure is being finalised and will be available shortly.
Conference updates and announcements will appear here. Please check back regularly.
Workshop trainer details will be announced shortly.
| Delegates from Industry | 8000(INR) + GST / 140(USD) + GST |
| Delegates from Academia | 6000(INR) + GST / 115(USD) + GST |
| Research Scholars / Students | 4500(INR) + GST / 90(USD) + GST |
* Fees include conference kit, meals and access to all sessions. Accommodation available on request.
Structured abstracts of the papers selected for presentation will be published in the conference proceedings. Selected papers will be considered for publication in the regular/ special issues of the following journals:
International Journal of Emerging Markets
European Journal of Management & Business Economics
Advances in Emerging Markets and Business Operations
Sustainability
South Asian Journal of Marketing
FIIB Business Review
Review of Management Literature
*The papers will be processed as per the policies of the respective journals.
Bodh Gaya offers a range of accommodation options near the IIM campus. The following hotels are recommended for conference delegates:
For campus accommodation enquiries: icm@iimbg.ac.in
The Book of Abstracts will be uploaded here shortly.